Not all ‘systems-level’ ESG issues are created equal: TIIP

first_imgThe Investment Integration Project (TIIP) has produced guidelines aimed at helping asset owners and managers sift through “systems-level” environmental, societal, and financial issues to decide which are relevant to their investment processes.According to Steve Lydenberg, founder and CEO of TIIP and author of the paper explaining the guidelines, being able to identify which issues were significant enough to be integrated into investment processes “is crucial for institutional investors because issues with too narrow a focus may prove irrelevant, ineffective, or even potentially detrimental to their management of long-term risks and rewards”.He argued that considerations about environmental sustainability or “the creation of a just and prosperous society” encompassed many issues, but “not all of these can – or should – rise to the level of ‘relevant consideration’” by institutional investors.To determine which issues were worthy of their attention, institutional investors should consider four criteria, Lyndenberg suggested: consensus, relevance, effectiveness, and uncertainty.  Issues that shared these characteristics were “those that will be of sufficient concern that long-term investors can reliably treat them as credible”.#*#*Show Fullscreen*#*# He said an issue could be worth considering if it had achieved a broad consensus as to its legitimacy and general importance, whether positive or negative.To pass the “relevance” test, an issue should have “substantial potential to impact positively or negatively the long-term financial performance of not simply one portfolio or asset class, but portfolios across most investors and asset classes”, according to Lydenberg.The “effectiveness” criterion would be met if institutional investors had the ability to influence the functioning of a given system.Lastly, an issue could be deemed reasonable for consideration “if it involves difficult-to-assess uncertainties in the event of systems-level disruption”.“The greater the potential for uncertainty due to systems-level disruptions, the stronger the case for consideration of these issues,” wrote Lyndenberg.Examples of “systems-level issues” that could be deemed relevant for long-term institutional investors included: climate change, access to fresh water, poverty alleviation, access to healthcare, and stability and credibility of financial systems.The paper can be found here.last_img read more

Delta Moves to Revive Principals’ Cup

first_imgOn his part, Chief Executive Officer, CEO, of Hideaplux Limited, Mr. Tony Oritse-Pemu said the decision to revive the “abandoned Principals’ Cup competition” stemmed from the need to redirect the energies of talented students into productive ventures including sports.Pemu said: “From experience I discovered that a lot of our youth need mental reset for them to be great. I was also able to identify the fact that our young people with great sporting talents no longer have a platform to showcase and grow their talent.“As a result, they now channel their energy into social vices like cultism, brigs dry, truancy and hooliganism, among others. So we thought of engaging one of the most effective platform to use in tackling these negative trend and what came to our mind is the secondary schools being an environment where we have a lot of youth at their emerging stages in life.”He noted that “Our dream is to make this event a household name among secondary school students in the state and football lovers in Nigeria.”The preliminary round of the competition billed to kick off in February next year would run through various stages while the final is expected to be played on May 27, 2017.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram The Delta State Government has signed a Memorandum of Understanding, with a consultant, Hideaplux Limited in a bid to revive the Principals’ Cup soccer competition among secondary schools across the state.Signing the MoU on behalf of the Government, Secretary to the State Government, Mr. Festus Agas reiterated the commitment of the Governor Ifeanyi Okowa-led administration to human capacity development.Congratulating Hideaplux Limited on the initiative, he however, urged the firm to source for sponsorship across the country for the competition to succeed, adding that government would not provide funds for its sponsorship.last_img read more

‘It’s important to talk’ – Women’s wellbeing event coming to Letterkenny

first_imgA local Letterkenny woman has organised an enjoyable and education evening out for everyone to focus on wellbeing this August.The ‘Mind Yourself – Women’s Wellness’ event will be held in the Mount Errigal Hotel at 6pm on the 4th of August. It’s a twist on the regular glamorous ladies days out – with a special focus on self-care, inspirational speakers and charity fundraising.Organiser Tina Connolly has designed the night to make everyone feel relaxed and at ease as they gain awareness of positive mental health. Tina ConnollyTina’s own experience of social anxiety was the inspiration behind it all.She started to struggle six years ago, after the birth of her third child. However, finding information and support in Letterkenny was another challenge.Tina told DW: “I didn’t know where to turn. It got to a point where I couldn’t leave the house. I live a stone’s throw away from my mum’s house but I couldn’t walk to hers without shaking and worrying about what would happen if I went outside. “When it was at its peak I didn’t want to go out but I didn’t want to be on my own either. “Thank god I did manage to get it under control with research into what was out there.”Tina turned to her GP, who thought the anxiety was linked to post natal depression. Tina signed up for counselling, but it was the discovery of Cognitive Behavioural Therapy (CBT) that really helped her change her thoughts. “I found the CBT course with It was brilliant, I would recommend it for anybody with any type of anxiety. It teaches you new coping mechanisms and techniques and how to deal with thoughts,” she said.Tina’s social anxiety affected her in crowded areas. She wasn’t able to go into her local Penneys store for three years, but small steps with CBT helped her overcome this.Tina said: “My first goal was to walk to the shopping centre, go to the front door of Penneys and walk away again. I built on that and was eventually able to go in. “I still battle with anxiety on a daily basis. I take comfort in knowing that it is so common now. Men and women suffer from it and there are more groups now than six years ago.“It’s important to talk about it and get support because anxiety can lead to depression and we know what that can lead to.”The ‘Mind Yourself’ event is designed to give women useful information to look after their physical and mental health. “It will be a relaxing environment and there’s no pressure. You don’t need to come all dressed up. This is for women to learn a bit about themselves. And it might not be the woman herself who is suffering, they can be there for their friend, partner or son,” Tina said. Tickets available now on Eventbrite.ieHosted by Grainne McCoy, the mixed line-up will explore topics including self-care, health, nutrition and exercise, and advice on beauty and styling for women to feel their best.There will be pop-up shops and information stands around the room with useful guides to support and health services. Tina is hoping that guests will take the opportunity to learn what they can about their mental health.“Even if one person realises they have a problem and finds out where they can get help then it’s job done,” she said.One exciting part of the event is Operation Transformation. There is a competition running on the @mindyourselfwomenswellness Facebook page for people to nominate a woman they think would be worthy of a makeover. Ballybofey hairstylist and makeup artist Brenda Doherty is donating her services to give one lucky woman a full hair transformation, nails, tan and makeup. The winner will also be dressed by VIP clothing and accessorised by Steven’s Jewellers. You can still nominate a special someone now at: @mindyourselfwomenswellnessGuest speakers at Mind Yourself include Caroline McMenamin aka The Red Dutchess mental health blogger. She will be joined by Letterkenny’s ‘Imperfect Baller’ Cormac O’Brien to talk about men’s mental health.Annette Houston Managing Director of FM Services Group, will be talking about her work as a business coach and how she overcame challenges in life to get her business to where it is. Style Blogger Emma Murray from The Fashion Chair will be leading the fashion show, while award-winning MUA Lisa Geraghty will share a guide to a soft glam easy look for beginners.The fashion and beauty segments of the night will not be about telling guests they have to look a certain way, Tina explains: “The aim of everything is not you need to wear makeup to look good, but when you feel you look good you feel better.”Fitness trainer and nutrition consultant Garvin Walker will be sharing inspiration on mindfulness and body confidence for women who may not be comfortable going into a gym.On top of all that, there will be an extra feel-good side to the evening with spot-prizes and a raffle in aid of charity. Ticket proceeds will go to the new miscarriage bereavement room in Letterkenny University Hospital and the Donegal Domestic Violence Service. Raffle proceeds on the night will go to the Little Angels School in Letterkenny. With all this and more for just €25 a ticket, the Mind Yourself night looks set to be a sell-out event. Make sure to get your tickets now on‘It’s important to talk’ – Women’s wellbeing event coming to Letterkenny was last modified: July 14th, 2019 by Rachel McLaughlinShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)Tags:mental healthmind yourselfwellnesslast_img read more

Tuesday’s Chelsea quiz

first_imgTest your knowledge by seeing how many of these five Chelsea-related questions you can answer correctly.[wp-simple-survey-101] 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 Follow West London Sport on TwitterFind us on Facebooklast_img read more

NCS Playoffs: St. Bernard’s girl’s soccer wins first round game, 2-1, over South Fork

first_imgEureka >> Two goals from a star player and a stingy defense led by a backup goalie helped the St. Bernard’s Crusaders girl’s soccer team hold off the South Fork Cubs for a nail-biting 2-1 first round playoff win on Wednesday at St. Bernard’s Academy. Midfielder Makenna Schoenhofer scored both goals to lead the Crusaders, which had to hold on as the Cubs made a furious push to try to net the equalizer late in the game.“A 2-0 lead is definitely dangerous, especially coming just after …last_img read more

Turtles Hurtle Through the Sea Magnetically

first_imgExperiments on sea turtles have shown that they follow the earth’s magnetic field to the exact beach where they were born to lay their eggs.  “It is almost as if they were equipped with a compass pointing towards the beach in question,” says an article on EurekAlert.  “So they can correct any deflection they are subject to: transport by boat, ocean currents…”  Like a guiding beacon, the field keeps them on track even when ocean currents carry them far off course.  The researchers feel that other cues, like smell, may also guide them home.    The film Life’s Story 2 from Exploration Films shows footage of sea turtles laying their eggs and the young finding their way to the water.The sea is a mighty big place to get lost.  One beach on a coastline is a mere speck from hundreds of miles out in the ocean.  Who put a compass in a turtle’s head?  Who gave them all the hardware and software to transport their bulky bodies thousands of miles to home base?  Who gave them the ability to dig and lay eggs?  Who taught the babies when to hatch at high tide, and make their way to the water?  How many trillions of turtles had to sink to the bottom or die of beach sunburn while mutations did their random walk through possibility space?  The marine biologists are looking for a few good minds.(Visited 16 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

How Cells Proofread DNA Is Still Mysterious

first_imgAn amazing fact about DNA transcription is that the machinery not only copies DNA onto RNA, but checks it for errors.  A story in Science Daily says that researchers would expect 100 times more errors statistically than the actual results of transcription in the cell.    One of the mechanisms revealed in more detail by researchers at University of Bristol and University of Leeds is a linear stalling process akin to an old-style typesetting machine.  DNA “letters” are transcribed single-file by a machine called RNA polymerase.  When a wrong letter is inserted in the RNA transcript, the machine stalls and backs up.  It then has a tiny “molecular scissors” that snips out the incorrect nucleotide and inserts the correct one.    This is only part of the proofreading process, however.  The article ended, “there is more than one identified mechanism for ensuring that genetic code is copied correctly.  The challenge now is to find out – through a combination of experimental biology and modelling – which mechanism is dominant.”  One can expect that their analogy to a typesetting machine will develop over time into something more sophisticated: perhaps an office full of specialists using computerized error correction technologies.Stephen Meyer’s new book Signature in the Cell (see Resource of the Week) explains why these discoveries are undermining evolution at its base.  In chapter two, he recounts the history of discoveries about DNA.  It reads like a detective story.  Since the mid-19th century, biologists and chemists tried to understand what was going on in the cell, then in the nucleus, then in the chromosomes, then in the bands within the chromosomes, then in the nucleic acids and their bases, then in the structure of the double helix.  It took a century to uncover the answer.  The reality turned out to be far more astonishing than anything they could have imagined.  In Darwin’s day, who would have thought that the cell has computer codes that are transcribed and translated, and proofread with multiple levels of error correction?    Evolutionists have few options for responding to these discoveries.  One method they use is to say, “Well, if these mechanisms weren’t there, we wouldn’t be here.”  How satisfying is that?  If the universe weren’t finely tuned for life, we wouldn’t be here.  If life had not emerged, we wouldn’t be here.  If complex life had not emerged, we wouldn’t be here.  If DNA proofreading didn’t exist, we wouldn’t be here.  That’s not an answer; it’s a dodge.  If sensible people weren’t so tolerant of the Darwinists and their nonsense, they wouldn’t be here.(Visited 7 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

5 ways the new connected agriculture world changed in 2016

first_imgThe world of agriculture technology, or agtech, is rapidly evolving from an industry entrenched in tradition to one that is fast embracing change. It’s automating laborious tasks and providing farmers and growers with greater knowledge and insight into their crops than ever before. As technology evolves so does the needs of the farmer and the growing environment. Here are some of the biggest trends of 2016:1. Sensor tech in the field and on the farmToday’s farmer is as likely to have an iPhone and iPad as a pitchfork in hand as they utilize IoT technology to get the most accurate information about the weather and growing conditions, soil quality and moisture and other information that previously was unavailable or difficult to attain in real time.Even traditional companies like John Deere have created connected platforms and vehicles along with a suite of start-ups intent on modernizing farming through increased technological insight. One such company providing solutions is Arable,  an agtech start-up who have created the PulsePod, a six-band spectrometer, four-way net radiometer, and acoustic rain gauge that measures more than 40 observation streams including rain, hail, canopy leaf area, crop water demand, environmental stresses, microclimate, and even air pollution. It’s always on and always connected (built-in Bluetooth, wifi, and cellular).It’s built for security (military grade encryption), flexibility (an API to plug the data into existing platforms), and control (customers choose how/when/what data to share) and enables unprecedented visibility for what’s happening in the field. As founder, Adam Wolf explained:“for the first time we see farmers able to manage the response of crops to the weather,  processors can predict future yield so they can make marketing decisions, we start to see insurance stepping in to cover risk for small holder agriculture, we really see opening up for these parts of the market that are previously inaccessible in terms of risk. This includes drought forecasting and food security; forest and crop responses to weather and climate change; and rural water usage.”2. Indoor and urban farmingCurrently around 20% of the world’s food production is grown within cities rather rural areas and inherent in this is the multi-billion dollar industry of indoor growing and hydroponics. The industry includes $5 billion in urban farming in the US and $5.7 billion for legal cannabis production. The latter is significant as figures are set to rise with the increased legalization of marijuana as the US.One company creating solutions for the home grower is Leaf who have developed a self-contained plug and plant system that automatically grows ‘medicinal’ plants and vegetables that are controlled via smartphone technology. The system provides all the pumps, lights, carbon filter fans (to avoid your home smelling like a marijuana plantation) and nutrients needed to raise a pair of cannabis plants and yield 4 to 5 ounces of marijuana.It also includes a host of environmental sensors and an HD camera that push data (and a time-lapse view of your plants) to your smartphone for continuous tracking. However, it’s not exactly cheap to run with electricity costs alone estimated a between $15-$50 per month so it would be interesting to see future solar applications.Another approach to urban farming is Freight Farms who take an innovative approach to farming, growing crops inside repurposed shipping containers, called Leafy Green Machines- literally a freight-truck-sized farm-in-a-box, with all the necessary equipment and storage required to grow produce.It is hoped that the use of an IoT platform will allow for more detailed monitoring of growing conditions in real-time. By using LogMeIn’s IoT platform Xively, it enables farmers to assess their crops remotely, tracking features such as temperature, humidity, CO2 levels and plant growth.Alerts are delivered whenever any of these metrics fall out of the ideal growing range. The data collected from users also enables Freight Farms to improve their services, giving them greater insight into how customers are utilizing their products. Container gardening is nothing new in urban areas, but it’s foreseeable that the water-efficient containers could be of benefit to regions where drought causes a barrier to farming.3. Edible insects and plant-based nutrientsInsect protein is poised to become a big part of the global food supply. Commonly enjoyed in many non-Western countries they are easy to breed, with a low-carbon input. One US-based company,  Tiny Farms which relies on  IoT and automation to build smart, easily scalable farming systems for insect growth. These include complete sensor integration and a data capture platform for monitoring, analysis, and optimization. A corresponding app provides appropriate tracking to ensure your herd is healthy.Farming also meets food tech as a proliferation of start-ups have emerged over the last year to rival Soylent in the powdered food supplement/substitute market. Almost every start-up conference I have attended in 2016 has included at least three different vendors. Whether it can be considered farming (or manufacturing) is up for debate, but there’s certainly technology in the process.4. What about the robots? Related Posts How IoT Will Transform Cold Chain Logistics For… Electronic Design is Utilizing AI-Enabled Solu… Tags:#Agtech#factory farming#insects#Leaf#Marijuana#motorleaf#Pulsepod#robotics#robots#sensor tech#Soylent#urban farming A 2012 Agriculture Census revealed that during the past 30 years the average age of U.S. farmers has grown by nearly eight years, from 50.5 years to 58.3 years. This is a concern for the future of farming since there are fewer individuals choosing to farm than before. Thus, it’s entirely possible that robots could meet the employee demand agriculture over the next two decades, especially since they become smarter and cheaper.5. Cost remains a barrierWhile the IoT has a strong presence in farming, it’s not without its’ critics with a report by Lux Research in June suggesting that service costs and niche products are slowing down the adoption of new technologies. Traditionally an industry subsidized in many parts of the world, farming relies on profits through an increased yield and cost savings of water and fertilizer to ensure that technological innovations can be truly effective and provide solutions to the challenges of modern farming.What’s also needed is appropriate mobile coverage across the many acres of farming land, often so extensive it requires visitation by helicopter.  Narrow-Band IoT (NB-IoT) standards will help ensure the breadth of coverage of mobile networks across the fields as well as devices where batteries may not need to be replaced for some years. It will also help extend coverage into cellars, barns, and silos inaccessible via cell signals, actually connecting alarms, sensors, meters, and many more IoT devices 5 Industries Destined for Technological Disruption The Ultimate Checklist on Ways to Prevent IoT D… Cate Lawrencelast_img read more

Talking to College Kids About Money – Part 2

first_imgMany of us aren’t comfortable talking about our incomes with our children, but now is a time to disclose. Your child needs to know how much you saved, what assets you have, and how much you can afford to or want to spend. Fill out the FAFSA forms together, and when offers come in, discuss the reality of each one and what it will mean to your student. Help them get their first checking account and their first credit card At this age, the concept of making loan payments for years may be vague and theoretical. Lay out in detail what they can probably expect to be paid at a first job, what expenses might be, and what a monthly loan payment could look like. Make sure they know that there are only a few circumstances in which you can defer or be excused from paying loans, and that serious consequences exist for those who default. Have your student read accounts from young adults living with loans of various sizes. Hopefully, parents started early with this key financial life lesson, but it’s not too late. Talk to children about the basics of budgeting. How much money do they have coming in (from whatever source) every month? How much do they have to spend on fixed costs like rent and cell phone bill? What’s left over? When does the money come in from various sources, and how will they ensure they have enough?Encourage your child to roughly track expenses. He or she isn’t likely to want do this using pen and paper and receipts, but fun and easy-to-use budgeting apps make it simple and allow him or her to categorize spending and find out where the money goes. Talk about your child’s financial future Who is looking into scholarships and grants and what are your expectations there? (There are many for children of service members.) Do you expect your child to get a job? How many hours? What about summers: do you expect him or her to get a paying job, or will unpaid internships be a possibility? How much money is he or she expected to contribute overall? Are you willing to take on any loans, or is he or she expected to be the primary loan-bearer? If school is nearby, can your child live at home rent-free?Research suggest that students may work harder and take school more seriously when they have a little “skin in the game”—that is, when they work to help pay for school. Students who have a completely free ride may tend to party more and study less. However, experts also caution that working too many hours can make it hard to do well and finish a degree. By Carol ChurchIn part 1 of this series, we talked about how tricky it can be to navigate the costs of higher education today with young adults. Today we’ll list some concrete suggestions that can help families work through the “money issue” while students are in school. Photospin/MonkeyBusiness ImagesBefore selecting a school: Talk about what you can afford and what your child will need to cover. Talk about where the money is coming from Your child is probably just starting out with a credit score, a number that will follow them forever. Make sure they understand that employers, landlords, credit card companies, banks, and all kinds of other people will have access to and will use this number, and that it can take a long time to fix mistakes. Have your child visit MyFICO or this basic page from Indiana University to learn more. Yes, they still need a checkbook, though they will probably prefer to do their banking online. With that in mind, though they may appear sophisticated, don’t forget to go over the importance of secure passwords and how to avoid phishing. Remind them never to share financial information or a debit card with anyone.New laws prevent young people under 21 from opening their own credit cards, though they can be an authorized user on your account or use a prepaid credit card. The authorized user approach may be a good set of credit card “training wheels,” since parents can check the balance, but they also need to learn to handle it on their own. Teach your child how to budget If you are still largely or partly supporting your college student, you have every right to set spending limits and to make your expectations clear about the amount he or she can spend on incidentals. There are various ways to work this out, from prepaid credit cards to new prepaid ID card systems on campus to the simple route of periodically depositing set amounts into your child’s checking account, which you monitor. Don’t obsessively monitor spending, since he or she won’t learn much about how to control temptation if you call every day to scold. But at the end of the month, if the money’s gone, it’s gone. Teach your child about credit scores Sit down with your student and write out all the expenses he or she will likely encounter. Consider all factors: tuition, room and board (if using campus housing), rent and food (if living and eating off campus), books, car, gas, insurance, health insurance, going out, clothes, and incidentals. (This list will be long!) Discuss who will be responsible for paying for what. Communicate limits Help your child understand what a student loan truly means Discuss who pays for what It can be easy to get stuck on worrying about the “here and now” of college costs, but don’t forget the bigger financial picture. Talk to students about the long term: making and reaching financial goals. One of the most important things a young adult needs to learn is to start saving early. Thanks to the power of compound interest, putting money away starting young can make a huge difference to his or her future, even if it’s just a small amount. Students should start with a small emergency fund as soon as they’re on their own and graduate to putting money into savings every month, even while paying off loans.College is a major life milestone for parents and students both, and it can be intimidating. However, higher education is the key to so many amazing opportunities. With help, parents can help their students gain the understanding they need to graduate from college with a firm financial footing.References:Chatz, J. (2014). How to talk money before they go off to college. Retrieved from, G. (2016). How to Keep Your College Kid Out of Money Trouble. Retrieved from, G. (2016). Time to talk about money with your college student. Retrieved from, G. (2015). 70 percent of college students stressed about finances. Retrieved from, L. M., Nelson, L. J., Carroll, J. S. (2012). Affording emerging adulthood: parental financial assistance of their college-aged children. Journal of Adult Development, 19, 50-58. doi: 10.1007/s10804-011-9134-y360 Degrees of Financial Literacy. (n.d.) Teaching Your College-Age Child About Money. Retrieved from read more

I Am Not Your Prospect

first_imgTonight, I did something I rarely do. I stepped foot in an office supply store. My daughter wanted a fancy planner, and I needed some new highlighters for books I am reading and documents I need to review. Naturally, I only like one pen, some sort of Uni-Ball gel pen, so I picked up a pack of those and a pack of assorted colors (even though I have no idea when I will ever use them.)My daughter couldn’t find an acceptable planner, but she did find Dunkin’ Donuts coffee (which upon reflection, might have been more important to her).As we were checking out, the nice gentleman behind the counter asked me if I had a rewards card. I said that I did not and, naturally, he pitched me. Did I know that I could save on every transaction? Did I know that I could collect points that can be redeemed for merchandise in the store?I explained that I visit an office supply store on the same frequency of occurrence as Haley’s Comet passing Earth.Undeterred, the cashier, acting as salesman, adjusted his approach. Was I aware that their program was free? Had anyone informed me that there was no card necessary; I could simply register with my phone number? Politely, I told him that I understood, but I wouldn’t find any value in the program. As what he tried thus far hadn’t worked, he went to time as my likely objection. Did I know it only takes a minute to sign up?This is a mistake that salespeople make, but in this case, the cashier was trained to pursue an enrollment, and he did his best. But as my daughter was with me, I continued to say no to teach her an important lesson. No matter how persistent someone is, you do not have to agree to what they ask you to do. No matter how polite they seem, you have no obligation to agree to what they ask of you to be polite. If someone refuses to take no for an answer, they are not being polite, and you can stick to your no with no apologies.And here is a lesson for at least 14 salespeople who have communicated with me through email and LinkedIn over the past two weeks. Not everyone is your prospect. A pulse and blinking eyes are not enough to make someone a prospect. What makes someone a prospect is the fact that you can create value for them—and that they will perceive what you sell as value, even if they say no.There is no reason to assume that a LinkedIn profile is an indication that one needs a mobile application, a responsive website, better SEO, Oracle Java developers, or lead generation services (all of which I have been offered in the last two weeks). If you sell consulting services, pitching me and sending me a link whereby I can schedule time on your Calendly or TimeTrade link is to misunderstand prospecting altogether.I may not be your prospect. You may not be mine either.last_img read more