BTCV appoint DMS for 50th anniversary integrated campaign

first_img Tagged with: Consulting & Agencies Individual giving Environmental volunteering conservation charity BTCV has appointed charity specialist agency DMS to launch an integrated campaign to raise funds and volunteers to mark its 50th anniversary year.The ‘Mud, Sweat and Cheers’ campaign will have an online launch in January and will run throughout 2009.Ruth Weatherill, Head of Fundraising at BTCV, said: “2009 is the 50th Anniversary of BTCV, and we want to celebrate with an inspiring campaign that encourages financial support as well as volunteering. Our volunteers may come from a very diverse range of different backgrounds, so it’s important that our fundraising campaign is inclusive to all.”Mark Collins, Account Director at DMS, said: “DMS has developed an integrated campaign, including online, direct mail appeals, raffles and postcards to hand out at events and volunteering days as well as a dedicated fundraising section of the website.“We know that people love volunteering for BTCV – the Mud, Sweat and Cheers campaign is about capturing that positive attitude and making it fun to support the charity in other ways too.”www.btcv.org.uk BTCV appoint DMS for 50th anniversary integrated campaign AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.  39 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 14 January 2009 | Newslast_img read more