Martin Clarke, Metric Gaming: Leading the counter trend to scale-driven cookie-cutter solutions

first_imgShare Mexico’s igaming market blurred by new digital VAT scheme June 8, 2020 Related Articles StumbleUpon Submit Share Digitain nets industry first with table football feed May 26, 2020 Codere Chairman pursues final options to save the company  May 22, 2020 Metric Gaming Head of Product Martin Clarke discusses the current issues surrounding innovation and how the industry’s existing technology may be a roadblock to creativity, especially for dynamic live betting markets. SBC: The gambling industry has often been criticised for being too homogeneous, with the only competition on the amount of money given to players via bonuses. Why is there a lack of differentiation in the space?Martin Clarke: Two words: Legacy Technology.A fair criticism levelled at the iGaming industry is that it was slow to embrace and invest in digital. By the time that epiphany finally manifested, the arena of battle quickly shifted to mobile and that’s caught almost everyone out.As a result, leading technology stacks employed across the industry were developed in the 20th century and are creaking under the pressure of trying to deal with and solve 21st century problems. You don’t need to be an industry guru to realise most brands aren’t set up for a product war that requires agile product iteration in response to customer feedback.A great example of this is the latest soccer innovation to be adopted across the industry: Create-A-Bet. Most brands have had to accept major compromises, like not being available in-play or in some cases a manual implementation. This has been the case for well over a year now.No brand would choose to go live with such a sub-standard execution but the technologies they and their suppliers use don’t allow them to be agile and adapt their products to customer feedback nimbly.SBC: So how is Metric approaching this issue, given the extent it is affecting most of the industry?Martin Clarke, Metric GamingMC: Unlike most systems available on the market, Metric’s system was designed and developed in the 21st century. It is built to solve the competing pressures of operators’ scale-driven international consolidation running counter trend to growing international regulatory divergence.Almost every technology stack available was designed before this reality created the need for materially different products in different countries to be compliant and viable.As a few high profile and costly examples have proven recently, trying to shoehorn a generic one size fits no one product into every jurisdiction no longer works.To offer truly localised propositions that are compliant, viable and cater for cultural nuances and realities your technology needs to be dynamic and agile. That’s how Metric has been able to develop products that are demonstrably better than the market leading implementations across multiple disciplines.SBC: So one of your latest developments using this technology is Multi-Event SuperLive – what does that provide?MC: Multi-Event SuperLive is a standalone bolt-on product providing brand new, goals-based betting opportunities in-play. Instead of betting on what will happen next in just one match, consumers can now bet on what will happen next across the matches they’ve selected.The product allows customers to bet on things they already talk about with their friends, offering bets like which player will score next, which match will see the next goal or how many goals will be scored in total across the matches.With over 100,000 matches covered annually from across the world, Multi-Event SuperLive is a unique opportunity to upgrade existing soccer products with a top quality ‘always-on’ proposition.SBC: So a multi-game bet, rather than a multi-bet? Who do you think this will appeal to? MC: The product is a perfect fit for two types of operators:Any sportsbook operator for which soccer is a key revenue driver will know how hard it is to find product innovations that aren’t ‘gimmicky’ and move the needle. Multi-Event SuperLive provides the product variation that consumers demand, as well as a meaningful opportunity for operators to boost competitiveness and revenues on a key product in a market saturated by cookie-cutter solutions. Casino operators active in territories where soccer is the dominant betting sport will see their traffic drop off a cliff during soccer activity, particularly during high-profile events. Offered through an iFrame, Multi-Event SuperLive can embed seamlessly as a stand-alone widget, offering compelling betting opportunities in-play without the need for customers to navigate away from the casino screen.SBC: Why do you believe this will be attractive to the modern-day sportsbook customer?MC: Finally allowing punters to bet on which team will score next in the Champions League, or how many goals will be scored across the afternoon’s Premier League fixtures, fits modern-day habits of sports bettors who use and follow livescore websites or watch TV shows like Sky’s Soccer Saturday, BBC’s Final Score & BT’s Sport Score.As industry pioneers of SuperLive, quickly determined markets that allow customers to predict what will happen next in a match, Metric looked at the data from customers to optimise the product line.When we analysed the data and spoke with our partners it was clear there is an untapped demand for more goals-based betting opportunities that reflect the conversations consumers are having.There is a real lack of material differentiation in the soccer space across the industry and Multi-Event SuperLive is a non-gimmicky opportunity for forward looking brands to keep their offering fresh and interesting to their base.SBC: What’s next on the roadmap for Metric?MC: To keep our suite of market leading in-house products ahead of the competition we’re always adding bits and pieces to them and we’ve got some eagerly anticipated additions planned for our Soccer, Racing, Golf, SuperLive and Create-A-Bet products for the back end of this year.Excitingly, Metric also recently secured its first complete sportsbook customer which will go live in Mexico in Q4 2019. Attracted by Metric’s unique customisation capabilities, we are working on more platform features to further enable customers to leapfrog their competition through superior product.last_img read more

India to Open Campaign in FIH Pro League against Netherlands on January 18

first_img argentinaaustraliabelgiumfih First Published: September 4, 2019, 3:19 PM IST Get the best of News18 delivered to your inbox – subscribe to News18 Daybreak. Follow News18.com on Twitter, Instagram, Facebook, Telegram, TikTok and on YouTube, and stay in the know with what’s happening in the world around you – in real time. New Delhi: The Indian men’s hockey team will open its campaign in the FIH Pro League against the Netherlands at home in January next year.According to the schedule of the FIH Pro League season 2 released on Wednesday, India, who pulled out of the inaugural edition of the tournament, will play the Dutch side on January 18 and 19 next year. India will then host world champions Belgium on February 8 and 9 followed by two more home fixtures against Australia on February 22 and 23.The Indian team will then leave for the away games in Germany (April 25 and 26) and Great Britain (May 2 and 3).India will return to play on home soil on May 23 and 24 against New Zealand before travelling to Argentina to play on June 5 and 6.India will play the last leg of the Pro League round-robin matches in Spain on June 13 and 14.India will play a total of eight home games with six matches in January and February and two games in May. Photo Credit: HIIndian men’s hockey team captain Manpreet Singh expressed his team’s excitement following the announcement of the schedule.”We are really excited to begin our first FIH Pro League campaign on home soil in January. The league provides a great opportunity to play against top teams in the world and we expect all the matches to be challenging,” he said.”I am sure playing continuous top-level matches will be beneficial in the all-important Olympic year and this could also mean good match exposure for all players in the core group,” added Manpreet.”With India playing the home leg against top teams like the Netherlands, Belgium and Australia, I am sure hockey fans in India will get to watch the very best of hockey. India has always enjoyed playing these teams on home soil.”India’s chief coach Graham Reid emphasised on the importance of regular exposures against top teams ahead of the Tokyo Olympics.”We are very excited about the prospects of playing in the Pro League next year. Having experienced it first-hand, I know how important it is to have regular competition.”To play against the best teams in the world and test the depth of this talented young squad will be ideal preparation for the Tokyo Olympics should we qualify in November,” he said. last_img read more

Motorola Moto G4 to launch on May 17

first_imgMotorola, which is now owned by Lenovo, will launch Moto G4 phone on May 17. In India the company is holding a media event in Delhi where it will announce the G4, a phone that will succeed the hugely-popular Moto G3.Just like the Moto G3, the Moto G4 is also likely to have two variants. But this time the differences between the two devices could be more than just the amount of RAM. While it is certain that Motorola will launch a G4 with 5.5-inch screen, at the moment we cannot confirm if it will also be accompanied by a regular 5-inch version. But if there are indeed two devices, one of them is likely to be called the Moto G4 Plus.Earlier we saw a few leaked images of the Moto G4. It sports a slightly tweaked design and has curvier edges and extremely thin bezels. The screen of the Moto G4 is going to sport FullHD aka 1080p resolution, which would be a step up from the 720p screen in the G3.Also Read: Motorola Moto G (3rd gen) review: Android on budget doesn’t get any betterIn the internal hardware too, you can expect a bump. After sticking to quad-core Snapdragon 410 processor for years, this year Motorola will move to an octa-core processor for the main Moto G series. Although this processor is likely to be the same Snapdragon 615 found in the Moto G Turbo. The phone will have at least 2GB RAM. It will also have a fingerprint.advertisementAnother component that will get some more love from Motorola in the G4 is the camera. Although it is certain to have a 13-megapixel camera, that is likely to be accompanied by a high-end flash or focus system.For Motorola, the Moto G series is its most important phone series. The Moto G phones have been the best-sellers for the company and have even garnered a fan following due to the clean Android experience they offer at very reasonable prices. But the Moto G4 also gains special significance this year because it could be the first true phone to launch under the aegis of Lenovo, which is now integrating Motorola into its main business.last_img read more

Andy Murray pulls out of next month’s Marseille Open

first_imgAndy Murray has pulled out of next month’s Marseille Open as he “may have to undergo surgery again”, the tournament organisers said on Friday.Murray has struggled to regain form since undergoing hip surgery last January and was knocked out in the first round of the Australian Open on Monday having said the tournament could be his last as a professional.”…due to ongoing pain in the hip, Andy Murray may have to undergo surgery again and therefore playing the upcoming tournaments including Marseille was no longer an option,” the organisers said in a statement.”It’s tough but I don’t have a choice, I was very keen on returning to Marseille where I won the tournament in 2008. This title, one of the first of my career, remains a great memory,” Murray added in the statement.Also Read | Andy Murray slams Britain Lawn Tennis Association for failing to build on his successAlso Read | Andy Murray can come back from hip surgery, says doubles legend Bob BryanAlso Read | Maybe I’ll see you again: Andy Murray tells Australian Open crowd after Round 1 exitlast_img read more

Rep Farrington backs resolution calling for July 1 budget deadline

first_img Categories: Diana Farrington News,News Legislators’ pay would be docked if the budget was not ready 16Oct Rep. Farrington backs resolution calling for July 1 budget deadlinecenter_img State Rep. Diana Farrington today said she fully supports a House resolution calling for a balanced state budget to be presented to the governor by July 1 each year.Farrington, of Utica, said she became a co-sponsor of House Joint Resolution X because she understands the stress placed on local governments and school districts when the amount of state money they receive is up in the air until the current Oct. 1 deadline.“Our local leaders begin their fiscal years in the summer, and not knowing how much state money they can count on can mean the difference between laying off a teacher or a city worker because the money may not be allocated,” Farrington said. “House leadership has proven for the past seven budget cycles that a spending blueprint can be finalized by July, and I believe we should let voters decide if a July 1 deadline is better than the current one.”The resolution would require two-thirds approval from both the House and Senate before the question of amending the Michigan Constitution is put on the ballot.If the deadline was missed, the resolution calls for legislators to be docked their salaries for every day the state budget is not completed beyond July 1.“State government should be held to the deadline, and if legislators do not meet the constitutional mandate, they don’t deserve to be paid.,” Farrington said.The resolution has been referred to the House Appropriations Committee for consideration.#####last_img read more